[ PHILOSOPHY ] It is more important for the learner to learn than it is for the teacher to teach
Marketing & Social Media for the Dance Industry
Where artistry meets strategy. Marketing by someone who truly understands dance.
For most dance studios and organizations, marketing can feel like a choreography in itself, one that’s constantly changing tempo. You’re running classes, planning recitals, managing families, and keeping your creative spirit alive.
That’s where I come in !
With over 25 years in marketing, technology, and communications and 30+ years as a dance teacher, I bring a unique perspective: I undertsand both the “business” and the “heartbeat” of dance.
Who I Work With:
- Dance studios
- Competitive teams & directors
- Dance competitions & conventions
- Independent teachers & choreographers
- Performing arts schools & non profits
Whether you need a full marketing strategy or just help building mementum online, my goal is simple – to help your brand move as beautifully as your dancers do.
Services Tailored for the Dance World
Branding & Visual Identity
- Logo refresh and colour palette design
- Tone of voice development
- Brand guidelines for staff and competition posts
Because your studio’s image should feel as cohesive as your choreography !
Social Media Strategy & Management
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- Platform setup and optimization
- Monthly content calendars & post planning
- Branded campaigns for auditions, recitals or events
Focus: authentic storytelling, consistent tone, and strong visuals that reflect your studio’s culture.
Website Content & Digital Presence
- Website copy that inspires trust and enrollment
- Search-friendly structure and storytelling
Transform your site from a digital brochure into your strongest recruitment tool.
Campaigns for Competitions & Events
- Event promotion strategy (pre-, during, and post-event)
- Branded highlight reels and behind-the scenes coverage
- Partnerships and sponsorship strategy
Capture the emotion, the energy, and the excellence, and share it with the world.
Consulting for Studio Owners
- Private 1:1 strategy sessions (marketing, social, or communications)
- Team training on content creation and online etiquette
- Review & refine: a full audit or your current online presence
For studios that want to grow without losing authenticity.
Why Work With Me
- I speak both languages: Dance & Marketing (English & French)
- I understand how to translate your artistry into messages that resonate online
- Proven experience across industries
I’ve led marketing projects in technology, communications, and creative industries, so I bring structure and strategy, not guesswork. - Authenticity over algorithms
- My approach focuses on building community and visibility without sacrificing what makes your studio unique
Let’s choreograph your brand story
Every dance organization has a story worth telling, one that deserves more than generic posts or templates. Let’s create a marketing rhythm that reflects your passion, precision and purpose.
Ready to start?
Let’s schedule a discovery call to explore your goals and see how we can make your studio (or event) shine online.
Testimonials
Many of us who own dance related businesses have a solid understanding of all things “dance” related, but are a little lost when it comes to knowing how to sell our business to our customers. Chantal is a dance business’s best friend. Her thorough knowledge of the dance industry from all angels, combined with her extensive marketing experience have exceptional value to anyone operating a dance studio, competition or store. She was very helpful in guiding me to better define my niche in the marketplace, and offered multiple actionable ideas as to how to present my company in a clear, exciting manner to my customers.
Kiri-Lyn Muir
The Ultimate Dance Connection director
Chantal Drolet is an amazing Marketing person. She has been doing my social media advertising for my studio for the past few years. Chantal is so knowledgeable in this area and has created amazing posts and videos to promote my studio. Our business has increased tremendously due to the assistance with Chantal and her Marketing skills. We have had several inquiries from her social media advertising and promoting for my studio. I highly recommend her for anyone looking to hire a social media marketing manager.
Nicola Saclamacis
The Dance PAC Studio owner/director